And this is just the weekly assessment. On a monthly basis, maintenance involves checking the speed of your website, running security scans, analyzing website statistics, and reworking blogs that are in need of an update. Then, you also have to think about updating the design of your website, or reviewing your ongoing advertising and the marketing campaigns.

Website maintenance is all about bringing workload efficiencies to automate as many operations as possible. It involves checking the backup health of your website, and testing the website on different browsers to make sure it’s running smoothly.

What Should a Website Maintenance Package include?

We have already given a brief overview of what website maintenance is all about. Now it’s time to detail the main services that you will have to offer as a part of the package.

1. Regular Updates

Updates equal stronger functionality. No matter what CMS a website is using, you need to check if new updates have been released, and then execute them. Script updates also play an important role; if you fail to regularly run updates on the site, there’s a strong chance that the website will be exposed to hacks.

2. Backups

This one goes without saying: all of the content and data on a website needs to be backed up regularly. Backups are essential for website owners in case something goes wrong; a server crash or a hack may bring down the website completely. Regularly back up the website’s contents, photos, pictures, and templates, and then check the backups by restoring them, so you can keep the site running without breaks.

3. Security

Every now and then, even the biggest websites get hacked. The stories that gain the most notoriety involve defaced homepages, messages left by the hackers, and security compromises. There are many other security issues to know about.

You might not realize it at first, but hackers can use a bunch of sneaky tactics in order to compromise your website.In some cases, the hackers might even access the backend and start using it as a spam server. This can reduce the speed of your website to a virtual crawl, and can eventually get a website blacklisted. Needless to say, this can prove to be a big problem for website owners. Protection against the latest of threats is a necessary part of any website maintenance services you offer clients.

4. Site Monitoring

Site monitoring is an all-encompassing term for different activities that are carried out to test a website or web service for availability.

Basically, it refers to any activity that checks the performance, availability, and functions of a web service or website. It can involve automated testing or real user monitoring. Manual testing is sporadic, whereas automated testing can be scheduled at timely intervals.

This can be further broadened into three categories: availability monitoring (discussed above), performance monitoring (designed to check the service or website’s speed), and functionality monitoring (designed to test the functionality of a website).

5. Analytics

Data analytics involves gathering and assessing traffic coverage and data on your website. A web development agency that offers a recurring service should ideally include assessing analytics and providing clients detailed reports as part of the package. It’s a win-win situation for both parties, as your clients will also be able to understand how to improve engagement.

6. Content

Websites grow and attract new audiences when they are regularly updated with new content. Google, and all other search engines, pay keen attention to the quality of content that websites upload. Most website owners simply don’t have the time to update the content on a regular basis, and you can plug that gap.

Website owners can generate recurring revenue by offering content packages and updates to your clients, boosting their website’s rankings and improving engagement with traffic. Offering tailored SEO content is a no-brainer, and will help you boost profitability. Some of the best high-converting landing pages regularly optimize their content.

7. Support

Think of web support as a one-size-fits-all service that you can offer to your clientele. Basically, if your support plan covers them, they can come to you with any problem, query, or issue that they face, and you can help them out with it. Common issues that website owners are likely to face include:

• Data or content errors
• Providing feedback
• System training
• User access issues
• System going offline
• Web hosting issues

To provide a seamless web support service, you need to have a team at the ready to handle queries 24/7. Your customers will expect nothing less. Ideally, you will get a better idea about the support requirements during the project discovery phase.

Some of the most common website maintenance services include:

• Regularly updating the website
• Running backups
• Checking for 404 errors and server redirects
• Removing spam comments
• Updating the content
• Testing page speeds
• Checking any opt-in forms