Discovering Your Goals

Our expert web designers will conduct a thorough analysis of your website goals, much like a reflection process. The website designer and developer will walk you through a series of topics to gain the necessary insight to meet your needs. In our opinion, a company’s brand comes down to six key components:

• Customer Focus
  • Who is your target audience?
• Culture
  • What can your customer expect from you? Do you promise that same thing every time, with everyone?
• Voice
  • Is your brand serious and buttoned-up or is it playful and fun?
• Feelings
  • What does your market think of you? What do you want them to think of you?
• Impact
  • What are your values and how does that impact your every decision?
• X-Factor
  • How do you position your brand relative to others?

It is important that our clients provide one to three phrases, in line with their brand messaging, to describe each of these qualities. Our website designers will collaborate with you during your brainstorming session and offer suggestions when needed . There are no “good” or “bad” answers here. If your responses are relevant to your website, we’ll take it and act upon each one.

Our goal at Pixosite is to leverage your website as a digital marketing tool and establish your company’s image to the world.

An example of discovery session questions may be as follows:

• What is the desired project outcome?
• What is the project’s expected timeframe?
• What is the budget for this project for its initial development?
• Have you considered a budget for routine or periodic maintenance and updates?
• Who is the project sponsor and what is their relationship to the key decision-makers?
• Who is your target end-user and what are their expectations?

Summing Things Up

From day one, our experts will work with you to build your website based on information obtained during the web discovery process. Our award-winning web designers and developers will confer with you throughout the entire development process. If revisions are necessary, we will work to ensure that the final result of your website becomes an extension of your brand. We will work together to create an engaging user experience, helping to grow your brand’s reach and subsequent success. During this entire process, you can expect us to share suggestions and offer helpful solutions that help you rapidly achieve your desired end result.